The strategies for selling Austin homes have changed. Don't settle for just an MLS listing and Sunday open house.
These are a few of the proactive techniques that we use to get your home exposed to the market: Internet marketing, direct mail advertising, agent to agent communication, plus Coldwell Banker's relocation network and high quality Previews magazine.
We present your home beautifully to a world wide audience, answer buyer's questions early, raise the level of confidence in your home, and bring in the highest possible price.
Internet Marketing
- The beautiful visual presentation of your home will have a world wide audience on our top level website. Take a look at our "Homes for Sale" pages to see how your home will be presented.
- Just Google on one of these popular search terms: "Austin Texas Real Estate," "Austin Texas Homes," "Austin Texas Realtors," "Coldwell Banker Austin." You will find this website on Page One!
- All magazine, post card and newspaper advertising directs prospects to view our website presentation of your home.
- In addition to our own web site, your home will be listed on other sites, including:
Austin American Statesman
- Our regional newspaper, the Austin American Statesman, has a distribution of 250,000 on Sundays.
- Sunday Real Estate Magazine "centerfold" is under contract to our company, Coldwell Banker United.
Austin Business Journal
- We have an annual contract with Austin Business Journal for display ads in their real estate section.
Buyer's Guide
- Distributed through grocery stores, relocation packages, airport, and hotels, our Real Estate Buyer's Guide brings in hundreds of inquiries.
- You home is advertised here every day.
Coldwell Banker Previews
- Upper end homes are featured in our glossy, upscale Previews Magazine, an exclusive Coldwell Banker program, well known on both coasts.
- Upscale buyers may reach your home through our international Previews Website.
Virtual Tour
- A professional photographer will shoot a virtual tour and slide show of your home. The tour will be placed on our site as well as other sites.
Brochures
- Brochures for your home are professionally printed using color photographs and text.
Direct Mail
- Our office staff mails out color postcards featuring your home.
Marketing to other Realtors
Marketing to other Realtors is just as important as marketing to the public. In most home sales, the buyer is represented by a Realtor. These methods enable other Realtors to view your home:
- Multiple Listing System
- Coldwell Banker office tour
- Open house tours for Realtors
- Email to Realtors
- Networking through CRS group
- Networking through national Coldwell Banker network
- National Advertising
Coldwell Banker Brand
- Coldwell Banker has built a strong brand image throughout America.
- Television commercials run on NBC, CBS, ABC and FOX.
- Many home buyers turn to a known and respected company like Coldwell Banker.
- Coldwell Banker is involved in one out of every nine homes sold in the United States.
Relocation Resources
- Coldwell Banker offices are linked together in a huge network of over 3,000 offices and 80,000 sales associates.
- Our office is a principal broker with Cartus Relocation Services, the nation's top relocation company (with 52% market share of relocation business).
- Cartus Relocation provides relocation services to many of the nation's top corporations. This association produces thousands of buyer referrals each year.
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