High quality brochures and marketing materials - featuring the Previews logo.
Previews yard sign - recognized nationally.
Austin Previews Magazine - features homes $750,000 +
Previews website - a world wide showcase of exceptional properties with an average sales price of $1.7 million. This is a recognized source for high end homes, viewed by hundreds of affluent visitors per day.
Professions:
96% reported that their clients who buy multi-million dollar homes are "self-made."
88% - business or corporate executives
37% - physicians
31% - lawyers
30% - finance
14% - entertainers, entertainment executives or professional athletes
Down Payment:
42% said that their luxury clients typically put a 20% to 30% down payment on a million dollar-plus home.
25% said that their luxury clients typically put down between 30% to 50%.
Special Needs:
78% said the top special need that their affluent clients require is privacy and confidentiality.
44% said their clients require that their real estate professional be able to work with their assistants, CPAs, attorneys, or agents.
60% said clients want media rooms
60% said clients want wired homes
Nearly all sales associates polled said that their clientele do not consider gourmet kitchens, granite countertops and wet bars as luxuries.
Home Size:
64% reported that the square footage of the house was more important to their clients than the size of the property.
58% said that the typical size of their Previews homes sold in the past year was between 3,000 and 5,000 square feet.
27% said their typical sale was between 5,000 and 8,000 square feet.
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