An elegant bath with stone tiles and columns in a Mediterranean style home on Lake Austin.

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Guide to Selling Your Home

 

 

Sellers Guide Index
Pricing Your Home
 
Preparing your home
--Repair
--Neutralize
--De-clutter
--Deep clean
 
Marketing your home
Showing your home
Negotiating your contract
Seller’s disclosure
Inspection Reports
 
Contract to closing
--Option period, Inspections
--Appraisal, Survey, Title
--Finalizing closing
--Moving out
--Moving Checklist
 
50 Popular Home Features
Building Green in Austin
Remodeling Tips

 

 

Austin Luxury Homes.

Exceptional properties require exceptional marketing.

Coldwell Banker Previews International is a luxury home marketing program exclusive to Coldwell Banker. In place since 1933, the Previews program combines the talents of certified sales associates within the Coldwell Banker network. Previews is a nationally recognized luxury home brand.

High quality brochures and marketing materials - featuring the Previews logo.

Previews yard sign - recognized nationally.

Austin Previews Magazine - features homes $750,000 +

Previews website - a world wide showcase of exceptional properties with an average sales price of $1.7 million. This is a recognized source for high end homes, viewed by hundreds of affluent visitors per day.

Results of Previews survey:

Professions:

96% reported that their clients who buy multi-million dollar homes are "self-made."

88% - business or corporate executives

37% - physicians

31% - lawyers

30% - finance

14% - entertainers, entertainment executives or professional athletes

Down Payment:

42% said that their luxury clients typically put a 20% to 30% down payment on a million dollar-plus home.

25% said that their luxury clients typically put down between 30% to 50%.

Special Needs:

78% said the top special need that their affluent clients require is privacy and confidentiality.

44% said their clients require that their real estate professional be able to work with their assistants, CPAs, attorneys, or agents.

60% said clients want media rooms

60% said clients want wired homes

Nearly all sales associates polled said that their clientele do not consider gourmet kitchens, granite countertops and wet bars as luxuries.

Home Size:

64% reported that the square footage of the house was more important to their clients than the size of the property.

58% said that the typical size of their Previews homes sold in the past year was between 3,000 and 5,000 square feet.

27% said their typical sale was between 5,000 and 8,000 square feet.


Valued clients,

Our exclusive Previews Marketing Program showcases your home to a world wide audience of affluent buyers through the respected Previews Website and Austin Previews Magazine.

Coldwell Banker is a leader in the luxury home market - participating in over 50% of all home sales over $1,000,000, nationally.

We look forward to making your home a part of our Previews Program!

Roselind

 

 

   
 
     
 
Copyright © 2002-2008 Roselind Hejl, et al. Roselind Hejl's Austin Real Estate Guide